ThaiLemon
ClientThai Lemon Restaurant (Canada)
RoleSocial Media Designer
Timeline2 days
Social Media CarouselThai Lemon Restaurant (Canada)Social Media Designer2 daysSocial Media CarouselThai Lemon Restaurant (Canada)Social Media Designer2 daysSocial Media CarouselThai Lemon Restaurant (Canada)Social Media Designer2 days
01
Overview
Creating a compelling, appetite-driven visual experience for Thai Lemon’s signature three-dish collection.
02
Strategy
Focused on a social-first aesthetic, using Instagram-style framing and high-contrast food photography to make the product the hero. The design Strategy balances a premium dark background with vibrant Lemon accents to ensure clarity, depth, and a highly shareable visual experience.
Social-FirstBrand IdentityVisual StrategyContent Design
03
The Work
04
Color DNA
#050505
#b7e207
#ff751f
#FFFFFF
05
Mockups
06
Impact
To position Thai Lemon as a fresh, digital-forward culinary brand where traditional flavors meet a sleek, following the visual identity that delivers a powerful digital Impact.
End of Case Study