SocialDesignArchive
ClientMulti-Client (F&B, Fashion, Lifestyle)
RoleSocial Media Designer
Timeline2 months
Multi-Industry Brand AssetsMulti-Client (F&B, Fashion, Lifestyle)Social Media Designer2 monthsMulti-Industry Brand AssetsMulti-Client (F&B, Fashion, Lifestyle)Social Media Designer2 monthsMulti-Industry Brand AssetsMulti-Client (F&B, Fashion, Lifestyle)Social Media Designer2 months
01
Overview
A comprehensive curation of high-performance social assets. This project consolidates work for four distinct brands, showcasing versatility across reel covers, static storytelling, and graphical layouts.
02
Strategy
Customizing visual systems for specific market niches: high-energy culinary aesthetics for Thai Lemon, sleek high-fashion layouts for Runway, vibrant lifestyle content for Fantasy Kitchen, and earthy, bold tones for Stoner Shop. Focused on maximizing scroll-depth and brand recognition through industry-specific design logic.
Social-FirstBrand IdentityVisual StrategyContent Design
03
The Work
Thai Lemon Narrative
Runway Ready Narrative
Makeup Narrative
Fantasy Kitchen Narrative
Stone Narrative
04
Color DNA
#050505
#b7e207
#ff751f
#FFFFFF
#1a1a1a
#fdfdfd
#f1d789
#c23c31
#256b63
#fac223
#4c0f64
05
Mockups
06
Impact
To serve as a dynamic digital toolkit, proving that a single design logic can be adapted to vastly different brand voices without losing aesthetic quality.
End of Case Study